Here is a concise profile and history of Karsanbhai Patel. Find out more about Nirma’s K.K. Patel.

Karsanbhai Khodidas Patel, also known as K.K. Patel, was born into a modest family of farmers in Mehsana, Gujarat. He was a lab assistant for the Gujarat government’s Geology and Mining Department. Karsan Bhai Patel started a small business in 1969 when he was 25. He offered a quality cleanser powder, utilizing native innovation, at 33% of the overarching cost, without settling on the item. After his daughter Nirupama, Karsanbhai gave the detergent powder its name, Nirma.

Here is a concise profile and history of Karsanbhai Patel. Find out more about Nirma’s K.K. Patel.

 

Profile of Karsanbhai Patel: Karsanbhai Patel’s Achievements: Man behind the gigantically fruitful brand, Nirma.

 

Nirma is a hugely successful brand owned by Karsanbhai Patel. His is a legendary journey from rags to riches in which he rewrote and shattered established business theories.

 

Karsanbhai Khodidas Patel, also known as K.K. Patel, was born into a modest family of farmers in Mehsana, Gujarat. He was a lab assistant for the Gujarat government’s Geology and Mining Department. Karsan Bhai Patel started a small business in 1969 when he was 25. He offered a quality cleanser powder, utilizing native innovation, at 33% of the overarching cost, without settling on the item. After his daughter Nirupama, Karsanbhai gave the detergent powder its name, Nirma.

 

Around then homegrown cleanser market was restricted exclusively to premium portion and was overwhelmed by MNCs. Karsanbhai Patel began house to house selling of Nirma and valued it at Rs. 3 per kg. At the time, Rs.13 per kilogram was the next least expensive brand on the market. Nirma changed the entire cleanser powder fragment and in a limited capacity to focus time made a completely new market portion in the homegrown cleanser area market. It kept the greater laid out brands honest and before long involved the top piece of the pie. In addition, Nirma was made of a novel formulation that global detergent giants were later forced to imitate; it was free of phosphates, making it better for the environment; and the manufacturing process required a lot of labor, which made it possible to create large numbers of jobs.

 

Karsanbhai scored up an endless flow of victories. Nirma’s foray into the premium brand category, which included detergents and cakes, was just as successful as its foray into the economy-priced detergent market. It developed a 30% piece of the pie in the exceptional cleanser fragment and accomplished a more prominent than 20% offer in the superior cleansers market.

 

Karsanbhai Patel has achieved success through numerous awards. He was given the “Udyog Ratna” by the Federation of Association of Small Scale Industries of India in New Delhi. He was recognized as an “Outstanding Industrialist of the Eighties” by the Gujarat Chamber of Commerce. The State He was named Chairman of the Development Council for Oils, Soaps, and Detergents twice by India.

Leave a Reply

Fresh and bright Top 5 most Anticipated Album Releases for Fall Crispy Chicken Thigh With Vegetables Ways to Eat Avocado Sangria Artichoke The Trendy Winter Veggie